Responsive Web Design enables us to build your website so that it’s optimised for all screen sizes and devices using any type of browser.

Rise of Responsive

If you’re reading this, there’s a one-in-three chance you’re on a tablet or smartphone. And because we do it right, you’re actually able to read this, not pinching and stretching your browser window to read the text or scrolling left and right to finish this sentence.  The market share for mobile and tablets is set to take over from desktop browsers as the main source of website traffic, so ensuring your site is accessible to all is vital. 

 

The Smart(phone) Choice 

Google has also decided this is the case, and is promoting sites that are mobile friendly in its search engine results pages on mobiles. But even if this were not the case, we would (and did) opt to design websites using responsive web design techniques for the simple reason that it is the most effective way to make sure your website is optimised for all devices being used. On a fundamental level, most desktop screens are orientated to landscape and most smartphones in portrait. Sure the phones get turned around, but having a site fixed in one position is clearly going to run into problems.  

"Responsive web design is
web design, done right"

-Andy Clarke

Using media queries, we can customise a responsive website to work optimally for a specific screen size or device type. We can then control the movement and behaviour of specific elements to ensure, for example, that the text is easily visible and images are in proportion as well as navigation and menus being accessible. 

 

AMP - Accelerated Mobile Page Project

Recently Google extended its drive to optimise for the mobile web with its Accelerated Mobile Page project (AMP) - essentially a stripped down version of web pages that allows for extremely fast page load speeds by removing additional resources and just displaying the content without fancy animations and effects.

The AMP Project

For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

 

App Alternative

For some projects a responsive website is good but the clients’ needs extend beyond this and an app is required. Apps require a different approach. Visit our app development page for more information.

If you have a project in mind then 

Get In Touch

Somerset Design.

c/o Aardman Animation, Gas Ferry Road, Bristol BS1 6UN

Tel: 0117 214 0054

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