Search Engine Optimisation (SEO) is as much about creating an interesting, informative site for users as it is about setting up your site for search engines. Using ethical SEO techniques, we ensure your website is in the best possible position to succeed.
Search Engine Optimisation - This is the term applied to the optimisation of your website so that your products or services appear in SERPS ( Search Engine Results Pages).
Adam Audette, Chief Knowledge Officer, RKG
Every time we build a website, an essential part of our QA is working on Search Engine Optimisation to make sure that when your site goes live we are using every opportunity to promote you and avoid any pitfalls. Whether it’s writing engaging meta descriptions (that don’t directly affect rankings but can tick the box for a human reader) or ensuring all the alt tags are filled out for images, we will do everything possible to help your site perform well in search engines.
As part of our work with you, we will discuss what markets you are competing in and what you want your site to be found for, including looking at the site content and researching competitor websites. Using Google Adwords tools we can then build up a list of keywords that will form the basis of Page Titles and URLs for your site, as well as rewriting or creating content as necessary.
Once we have compiled a list of keywords for your site, we can use them to enhance page elements such as heading tags, image alt tags and description tags as well as schema markup. It can also form the link text for internal links to other pages, another important part of Search Engine Optimisation.
Once your site goes live we can set up Google Analytics to provide you with detailed information on how your site is being found by users and the path they take through the site pages to get to the content, contact details or products they are looking for. Once you have built up this information over a period of time, we can review the analytics and make suggestions on how to improve your site further.
If you have a project in mind then