A multilingual and multi-currency e-commerce website that sells all over the world.
Hilton Herbs have been operating since the early 1990s. They manufacture herbal remedies for horses, cats, dogs, and poultry and came to us with a requirement to design and develop a multilingual, multi-currency website. They sell and distribute all over the world so they needed a highly secure, stable and scalable solution. The old website was not performing and had many technical issues and restrictions. The new website needed to be fast and simple to use with a better user experience and journey as well as have its own API and integrations with other 3rd party APIs.
The site is built in our Laravel CMS which is feature rich and highly adaptable. The website is multilingual with built-in translation and also therefore multi-currency. Since its launch the site has performed extremely well and the customer has seen significant growth in their online sales all over the world.
The main CMS manages all their content and sales but it is also integrated with national distribution centres via their Apis, one in the US and one in the EU. These all feed back inventory levels and sales data.
The Hubspot integration has really helped with their marketing and analysis. Being able to understand how marketing campaigns performed is a real benefit for them.
The site structure itself is large especially as it’s translated into French and German. A full SEO audit was undertaken prior to the build to help optimise the structure and to make sure that the correct language variants would rank in the relevant countries as required. We work with Hilton Herbs on a monthly basis to develop new features, run monthly audits and keep the website moving forward.
"The team at Somerset Design really came to the rescue when they jumped in to save our old website, which included ecommerce facilities from total collapse! They worked with us building a new one, working from our specification, which included a very special CMS to fit our requirements of multiple currency platforms. This was all done during the Covid Pandemic and lockdown. We are very happy with how the website is working and with the support service they continue to provide to Hilton Herbs. We would be pleased to recommend Somerset Design." Tony Self - Google review - Hilton Herbs
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