United Civils Supplies

Client Background

United Civils Supplies, a leading supplier of civil engineering materials in the UK, faced challenges with their outdated website, which lacked functionality and didn’t reflect their growing business. The site had poor navigation, slow loading times, and no content management system (CMS) to make updates easily. With more customers relying on online platforms for product information and purchases, United Civils Supplies needed a modern, user-friendly website that could streamline customer interactions and ultimately drive more sales.

The Challenge

United Civils Supplies required a full website overhaul to improve user experience, enhance functionality, and provide customers with a seamless way to browse products and make inquiries. They also needed a bespoke CMS that would allow their team to easily manage content, update product listings, and track sales leads. The existing website’s lack of responsiveness on mobile devices and minimal SEO optimization were contributing to lost sales opportunities, especially as more users accessed the site via mobile.

The Solution by Somerset Design

Somerset Design took a strategic approach by first analyzing United Civils Supplies' needs and goals. The team designed and developed a brand-new website with a sleek, intuitive design that was fully optimized for both desktop and mobile users. A bespoke CMS was integrated into the website, enabling the team at United Civils to quickly update product information, manage inventory, and generate sales reports without needing technical expertise.

Somerset Design also incorporated features like a fast-loading product catalog with filters, clear calls to action, and enhanced SEO strategies. The website was designed to be highly responsive, with clear navigation paths that simplified the customer journey—from product discovery to making an inquiry or purchase. Additionally, built-in analytics tools allowed United Civils to track user behavior and optimize their marketing strategies based on real-time data.

The Results

The intuitive CMS empowered their team to manage the site independently, allowing for timely updates and better content management. The enhanced SEO and mobile responsiveness drove a significant uptick in organic traffic, while the improved user experience led to higher customer engagement and longer time spent on the site.

Thanks to Somerset Design's expertise in web design and custom CMS development, United Civils Supplies now enjoys a modern, functional website that reflects their brand’s growth and continues to generate more business.